Every day, every hour, there is a new website or project launched online. You may find yourself pushing out a new idea and finding ways to change the landscape of your future in this manner, or you could already be working on a site that you’ve launched before. The point is that there are more and more sites getting thrown into the ocean of the internet in hopes of catching more attention. Without the attention of web users a website dies a slow death. If you want to avoid that, you will need to work within the 5 staples of seo, and there’s no real way to avoid them. You can try, you can shake your fist, or you could even go rogue, but in the end, search engine optimization is the one thing that everyone has to bow to eventually.
- Content Marketing
Content marketing is the first major element that you need to work on. No matter how you slice it, it needs to be the main focal point of your site. You could post videos, text, images, or any number of combination of things but the purpose is the same, content is king and it’s going to be the number one thing that you work with. Without adding these things to your site you will not get the traffic that you want and your site will slowly fade away from the attention of the millions of web users that you are trying to reach.
- Link Generation
When you’re publishing content, adding elements to your site, you will need to get people linking, sharing, and commenting on what you’re offering. Without the engagement of the general public, your site is nothing more than a sales portal or a spam page. You want to have proper link generation and build towards something grand. If no one is sharing or recommending your site, then the authority of your page will diminish and eventually flounder. Getting links is akin to getting a proper letter of recommendation for college or any other major life event.
- Social Media Integration
Social networking just won’t go away. Millions of people are on these pages, many millions more sign up and there’s a constant chase going on within the different pages found here. Social media integration is not going to go away anytime soon and it’s important to understand that. You will want to link to these pages, add your two cents to conversations, share links, and become a purveyor of news within the site. Without doing that, you will not be able to encroach on the marketing elements that come as a result of these pages.
- Guest Blogging
No matter where you go online, you will find that there are opportunities to host or become a guest blogger. Building relationships and hosting or becoming a guest blogger is one way to engage seo in a very nuanced fashion. You will find that with the posting of an article with your authorship and link at the bottom, you will end up with more market share over time. The more you are a guest on major websites, the more recommendations, links, and cracks at new audiences you will receive. There are some site owners that do this exclusively and make a nice living while they are at it.
- Professional SEO Firms
The one staple of seo that is not going to die ever, is the use of professional firms. Professional search engine optimization firms can make or break your reach on the web. You could go the DIY route, but you will find that you can’t master the elements quite like a professional service can. Hiring one of these companies is simple, and the return on your investment will be incredible.